Designed, Built & Marketed #1 Investor Newsletter
Tasked with increasing subscribers, I first designed the investment newsletter’s new website and subscribers portal, repositioned their brand, and developed a new pricing and marketing strategy. This immediately double sales and new signups.
Over the next three years I focused on A/B testing to improve conversions and continually improved the extensive advertising campaigns I created and managed. This effort resulted in an increase of sales and signups by 4x and an overall reduction in advertising costs.